Trusted by home cooks & professional chefs
What people are saying about Burlap & Barrel
Over 13,000 verified five-star reviews. Single-origin spices sourced directly from smallholder farmers worldwide — tasted and loved since 2016.
The world's best spices, traced to their source
Burlap & Barrel was founded in 2016 by Ethan Frisch and Ori Zohar with a simple idea: go directly to the farmers growing the world's most extraordinary spices, pay them fairly, and bring those spices to home kitchens. No middlemen. No commodity blends. Every jar tells you exactly where it came from.
As seen in
What the press says
The New York Times
"A secret ingredient used by celebrity chefs and home cooks."
America's Test Kitchen
"More complex, aromatic, and flavorful than any other spices I've used."
Saveur Magazine
"Impeccable sourcing turns out fresh products simply on another level."
As seen on Shark Tank
Reactions from the Sharks
Mark Cuban
"What you've accomplished is amazing."
Lori Greiner
"It tastes great, it also tastes stronger… I'll be a customer."
Gwyneth Paltrow
"When you're using beautiful ingredients like this, it's so easy to make food that's much healthier since the quality is fantastic."
Barbara Corcoran
"The cinnamon was out of this world!"
Verified customer reviews
What home cooks are saying
I've been cooking for 30 years and these are genuinely the best spices I've ever used. The turmeric alone made me rethink everything I knew about the spice. Flavor that's completely in another league.
Jessica M.
New Harvest Turmeric
Royal Cinnamon is the best cinnamon of your life. I've been buying it every few months for two years and I genuinely cannot go back to grocery store cinnamon. Gifted it to my whole family.
Olivia S.
Royal Cinnamon
I'm a professional chef and I recommend Burlap & Barrel to anyone who asks. The Wild Mountain Cumin and Zanzibar Peppercorns are in a completely different category from anything else on the market.
Daniel R.
Wild Mountain Cumin
Ordered during a snowstorm and it still arrived fast. The ranch and taco seasonings were noticeably more flavorful than anything I'd bought before — way more complexity than what you find in stores.
Anna D.
Classics Reinvented Set
I bought the Fundamentals Collection as a gift and ended up keeping it for myself. The difference between these and grocery store spices is not subtle — it's completely obvious in the first meal.
Thomas K.
Fundamentals Collection
The sourcing story matters to me as much as the flavor, and Burlap & Barrel delivers on both. I love knowing the farm these came from. The Purple Stripe Garlic is something I put on everything now.
Maya H.
Purple Stripe Garlic
Extraordinary flavor, equitable sourcing — since 2016
Burlap & Barrel is a Public Benefit Corporation. Every purchase supports farmers who grow exceptional spices using traditional methods. The company has remained bootstrapped and profitable while paying smallholder farmers 2–10x the commodity market price.